Wednesday, April 11, 2007

Sickly green

What is it with the 'in' crowd and saving the planet? And, no, I am not talking about news that Madge will be fronting London's Live Earth (the noughties answer to the eighties Live Aid) concert. Rather, I am talking about how London's metropolitan elite no longer cares about social justice. On the contrary, all their political energies have been diverted to the green agenda - and, in particular, the politics of food.

And nowhere is this more apparent than Marylebone. With local residents including Madonna and Noel Gallagher, it is one of the trendiest postcodes in town. That is, until you stroll into the local Waitrose and find the so-called 'trendies' subscribing to the dogma of fresh, local and seasonal. Why on earth should they care about how many 'food miles' a punnet of blueberries rack up when it makes little difference to global warming? As Tony Blair pointed out, if Britain reduced its carbon emissions to zero, the benefit to the environment would be wiped out by just two years of growth in China's emissions.

For a food fascist to imagine that their buying habits is making a difference is like saying they are combating poverty by donating to Oxfam. And on that note, why doesn't their obsession with provenance extend to recreational drugs as well? Certainly cocaine is as un-green as it gets, but these same trendies have no problem snorting it- organic or not.

As for the ammunition behind today's rant? The imminent opening by Hugh Fearnley-Whittingstall from River Cottage of London's first Natural Kitchen store in Marylebone which "will sell and serve local, regional and seasonal organic food of the highest quality, in a lively and vibrant environment that will lead the way in natural food retailing."

As if the area isn't sickly green as it is.

The Natural Kitchen
77-78 Marylebone High Street
London W1U 5JX


Opening late April.

21 Comments:

Anonymous Anonymous said...

Live Earth is just so misguided. Yeah let's fly all those musicians and celebs over in the name of the environment because they are role models for pollution free futures.

2:27 pm  
Anonymous Tanya said...

Have you ever been to Broadway Market in Dalston? Now that is one overpriced sickly green postcode :-)

2:58 pm  
Anonymous Anonymous said...

I msut say I do like that W1 Waitrose and this store sounds great. I am a huge fan of all the River Cafe books and find his cooking style inventive and fun. Also if you can buy organic and afford itw hy wouldn't you?

3:01 pm  
Anonymous Genie said...

I am with anon am afriad.

This store sounds very enticing.

Fresh is best am afraid.

3:03 pm  
Anonymous Anonymous said...

i bet pete doherty snorts organic crack

3:06 pm  
Anonymous Anonymous said...

so you dont recycle cs??

3:14 pm  
Anonymous honkman said...

Live earth that will be carbon neutral then if you forget about the electricity which will be used to power the speakers and lights, and the fuel which will be spent on ferrying musicians and their equipment to the venues by aeroplane and lorry.

fuckers

3:21 pm  
Anonymous Anonymous said...

pete doherty is a public school educated twat meister who thinks crack dens give you street cred.

3:26 pm  
Anonymous Anonymous said...

I am going to open the unnatural kitchen.

3:27 pm  
Anonymous alistair said...

hey baby how are you? found your website on Metro. do you look like you do in your picture sweetness?

3:29 pm  
Anonymous Anonymous said...

er, weirdo?

3:37 pm  
Anonymous Anonymous said...

alistair you are a freak go find some chat room for that shit

3:38 pm  
Anonymous Dan Farming said...

Is that the same dorky celebrity chef who cooked womens feces that time?

3:42 pm  
Anonymous lighthouse shop said...

I agree that on the whole buying organic is pointless but this place could be cool. It is just so hard to find good produce in the centre of town. I reckon it will be well over priced.

3:47 pm  
Blogger China Blue said...

Good post, CS. I'm kinda with the first anon poster on this one.

Hang on. Organic cocaine?
*spots gap in market*
*quits temp job*

3:57 pm  
Anonymous Anonymous said...

he he china blue but bet you'd have to race CS to the competition commission.

she must have been supplying kate moss with that love stuff for years.

4:04 pm  
Anonymous Jamie said...

has anybody else noticed the weirdness in today's comments?

organic can be good for local english farmers. i buy organic milk for that reason as well as that tehre is more protein retained in organic milk apparently.

4:30 pm  
Anonymous Anonymous said...

do you recycle slicky

5:44 pm  
Anonymous gayinbrixton said...

Great post CS!

Good luck with the contest

6:03 pm  
Blogger Penguin Trauma said...

I blame Marks & Sparks for the overwhelming smugfest that's drooled over their organic pretentious vegetables.

They started this scary green revolution. Damn the lot o'them!

7:54 pm  
Anonymous Anonymous said...

This comment has been removed by a blog administrator.

11:23 pm  

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