Seb Coe has announced the first official sponsor of the 2012 London Olympics - a race of globe trotting children known only as Brangits:
"Since first discovering that the Brangits had populated on Earth and promised to be nothing but helpful to the cause of London's 2012 Olympic bid we have kept things under wraps. We were of course initially wary of the intentions of such a highly advanced breed", Lord Coe told a murder of shocked journalists this afternoon.
"But even the most skeptical among us (Steve Cram) are convinced of their peaceful intentions now that Olympic codebreakers have begun to translate one of the Brangit's colouring books, promisingly entitled Saving Mankind along with a smaller pamphlet, Hunger as a Side Dish.
Further more the Brangits have promised to share their advanced technology. Although they suggested to eradicate hunger, disease and the need for warfare, we on the 2012 committee decided that the first priority should be... erm... me winning a gold in the 1,500 metres."
Actually that's rubbish. It was really Lloyds TSB, but that's just dull.
Normal service resumes Monday...I am currently in Cannes working at the London Stand of the MIPIM conference.