A Posh cut above

I know what you are thinking. Enough with the celebrity mugshots, this is starting to read like a concatenation: (sorry, new addiction to Google Word of the Day) of OK! tattle. But, please grant me a silly season ticket. If the mainstream media can get away with it, who is to say that we have to remain stoically high brow? Did you put yourself under the same pressure at WH Smith's check-out when buying Katie Price's Angel? Come September, it will be all things serious, but for now a bit of Summer in the City fluff.

And when looking for mindless dribble the Beckhams certainly score for England. So here we have today's burning topic: Posh's new hairdo. For a woman renowned for £3,000 haircuts and style setting illusions of grandeur, this was definitely not a decision made over pillow talk with Becks. No, this was the brain child of countless PR strategies to wrestle Posh's image from the heaps of Grazia and Hello front covers to the big boys, the Vanity Fairs the Vogues.

Dare I suggest we are witnessing a rather seismic shift in Brand Beckham, away from Spiceman and over to Spicewoman. With Beckham's resignation as England captain and his last international tournament behind him, Brand Beckham needs to extend its range to fully actualise its potential. And it is now or never. Stage left, enter Posh with haircut.

So what do we, the unwillingly subjected purveyors, think of the latest attempt to rebrand? Without getting too deep into the hairstyle lingo of cropped, bobbed, symmetric, or asymmetric. I will say anything is better than those impractical, lollypop head extensions. In PR terms, the cut is clearly meant to position Brand Beckham as female led, cutting edge, decisive and power driven. England's answer to Hillary Clinton. Oh no, surely not.

The haircut is definitely a brave move. It will eat up pages of the glossies, the tabloids, and the Styles sections of the Torygraph and Times. But, will it launch the Brand Beckham rocket to the media moon? Doubtful as yet. Victoria may have a new haircut, but she still needs to ditch the hot pants and stilettos for baggy, moon trousers and crater friendly shoes. And that is unlikely to happen. Without a total makeover, the haircut will inevitably remain an accessory to an otherwise dated label. So pre or post snip, it was going to remain Planet Earth for Brand Beckham.

For those also wishing to ditch the Rapunzel look, or just update their own brand:
John Frieda, London's uber glamorous celebrity studded salon, has salon training nights with junior stylists every Wednesday and Thursday. £10 cut, £20 colour. Rumoured to be one of the best in London, but not publicly marketed. Discreetly ring 0207 636 1401 and asked to be put on the list. Definitely beats £3,000 and bets are they can cut a straight line as well (meow!).