I know you eco-geeks are out there waving your green thumbs at me. Dare I say you are the new breed of middle-class WAGS, but shall we call you BOOBS (Buy Organic or Bust Shoppers?). And don't deny your pulling power. The U.S. political system is chasing the Oprah voter, and the U.K. the Waitrose voter. Who is standing for the Thresher voter is what I want to know?
But even I can admit that sometimes an eco-friendly concept comes along that doesn't smell of a drab, musty health food shop. And so I will aim to offset my conscience (sorry consumption, cause and effect are so easily confused) by sharing with you news of an exciting way to buy stylish reuse furniture and household items. Inspired from Europe, where recycling is big business - Morph adapts second hand furniture into new, unique items. Helping young people back into work by employing them to collect unwanted sofas, tables and chairs - one man's trash another man's treasure, sort of thing - they refurbish and sell them on offering edgier interior design and a new patch of 'green' in London's urban scene.
To read a BBC report on Morph click here.
North London: 19-23 Kingsland Rd, E2 - 020 7168 2531
South London: 93 Camberwell St Rd, SE5 - 020 7737 7475
Speak tomorrow from New York City.